How To Actually Remove Or Downrank Your Mugshot From Mugfaces And Similar SC Booking Sites
I spent about three weeks last year trying to get my own booking photo removed from a few of these aggregator sites after a minor traffic incident in Beaufort County that got completely blown out of proportion. The official sheriff's office site already took it down within forty-eight hours, but sites like Mugfaces had scraped and cached it anyway. This is the process I learned the hard way. What you are really dealing with here is not an official government database. It is a third-party scraper that pulls public booking records from county sheriff websites across the Southeast and republishes them, usually with ads plastered everywhere and occasionally bundled with a "pay us to remove this" button. In South Carolina specifically, this matters because state law gives you leverage that most people do not know exists. SC Code Section 23-3-215 makes it a misdemeanor for anyone to use a booking photograph for commercial purposes without the person's written consent. That is the single most useful fact in your toolkit. Most of these sites do not bother to verify whether they have your permission to profit off the image, and that is a gap you can exploit.
My first attempt was sending a standard takedown request through their contact form. I waited eleven days. Nothing happened. The second attempt was a formal written demand citing Section 23-3-215, sent via certified mail to the address listed on their site, with a clear screenshot showing where my photo appeared and a deadline of fourteen days. That got the page removed in nine days. Two other smaller sites ignored the notice entirely, but Google's crawl lag meant the cached versions stopped surfacing within about three weeks regardless. If your mugshot is still showing on any of these aggregators right now, go to the South Carolina Law Enforcement Division or the Beaufort County Sheriff's website first and confirm whether your record has actually been expunged or sealed. If it has, you attach that documentation to your demand and the result is dramatically faster. If it has not, the commercial-use argument still applies but you should not pretend the underlying record disappeared. Here is the part nobody warns you about: these sites almost never delete the same way twice. They take one down, then it reappears under a slightly different URL structure six months later, usually with the same image and name. The workaround I ended up using was setting up Google Search Console alerts for my own name combined with keywords like "mugshot" or "Beaufort SC." That way I caught the reuploads within days instead of waiting for someone to tell me.
A second counter-intuitive detail is that filing a DMCA complaint against these pages rarely works unless you actually own the copyright to the photograph, which you usually do not. The booking photo was taken by a government employee as part of their official duties, so in most cases it is a public work and not eligible for DMCA protection. Your legal angle is the state statute on commercial use, not copyright. Mixing those two up will just waste your time and get your complaint dismissed. There are also paid removal services that will take two hundred to four hundred dollars and promise results. I would avoid those unless you are in a situation where the reputational damage is directly costing you income and you cannot wait fourteen days for certified mail. The DIY route costs nothing but postage and takes roughly the same amount of calendar time if you are organized. The main limitation here is geographic. South Carolina's commercial-use statute only applies to South Carolina booking photos. If your mugshot was pulled from a Florida or Georgia county site and reposted on a national aggregator, you are looking at either that state's similar law or a different legal strategy entirely. I ran into this when one result came from a Cobb County, Georgia booking that still had my photo months after the South Carolina one was gone. I had to research Georgia's separate statute and send a second notice under a different legal citation. It added about five days and a little extra paperwork, but it worked.
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If you are dealing with this right now, start with the certified letter, cite the correct statute, include proof of any expungement if applicable, and monitor the URLs yourself rather than waiting for the site to confirm removal. It is not elegant, but it is the method that actually moves the needle.