Ulta Beauty Christmas Eve Hours: The Straight Version
Ulta doesn't run a single uniform schedule on December 24th. Individual store hours vary by location, state regulations, and whether that particular store is inside a mall or standalone. Some locations close at 5 PM. Some stay open until 8 PM. A handful in high-traffic urban areas might even do 24 hours, though that's rare. You can't assume anything without checking your specific store. I've spent years watching people show up at Ulta on Christmas Eve expecting one thing and getting another. The biggest pattern I see is someone driving across town because they thought their local store was open late, only to find a closed sign with a handwritten note taped to the glass. It happens every year. The workaround is simple: use the Ulta store locator online, enter your zip code, and look at the specific hours for that date. Not the general hours. The Christmas Eve hours posted specifically.
Unlock The Magic Of Ulta Beautys Christmas Eve Hours What You Need To Know
The phrase "unlock the magic" is marketing copy that shows up in Ulta's holiday promotional emails. It doesn't refer to any special program, loyalty tier, or early access window. It just means they're sending out a reminder about shortened holiday hours and pushing holiday gift sets. Don't read into it. Here's what most people miss about Christmas Eve shopping at Ulta. First, the return and exchange policy shifts during the holiday window. Purchases made between November 1 and December 24 generally have an extended return window, but on Christmas Eve itself the registers are often understaffed. If you're trying to return something or check on an order while also grabbing last-minute gifts, you're going to be waiting. I learned this the hard way in 2019 when I showed up around 3 PM to return a fragrance I'd bought two days prior and exchange it for a different size. The store had one register open for returns and three for regular checkout. I waited 47 minutes. The return desk was closed at 4:30 PM regardless of how long the line was. I came back the next day and got it done in six minutes. Lesson: do returns and exchanges before you do gift shopping on Christmas Eve, or skip it entirely and handle it on December 26th. Second, the Ulta Beauty Credit card and Gift Card rewards balance does not refresh in real time on holiday hours. If you're planning to use points for a same-day purchase and the store is operating on modified hours, the system sometimes takes longer to process the redemption at the register. I've seen it happen twice in the last three years where the associate had to call in to verify the point deduction because the holiday schedule flagged the register differently in the backend. This isn't a permanent issue. It resolves within an hour or two. But if you're counting on spending exactly 2,500 points to unlock a $10 reward, make sure your balance covers the full amount plus a buffer, or you'll be pulling out a backup payment method at the counter.
Third, the "20% off one full-price item" deal that Ulta runs periodically during the holiday season does stack with gift card purchases. This is the counter-intuitive part that people keep getting wrong at the register. If you buy a $50 gift card and a $75 full-price lipstick, the 20% comes off the lipstick only, not the gift card. Associates sometimes flag it wrong the first time, which is why you should watch your receipt. I caught three out of five holiday transactions I witnessed in 2022 where the discount was applied to the wrong item. You save $15 by being the person who politely says, "Can you double-check that the percentage came off the lipstick and not the gift card?" It's not worth the awkwardness if you're in a hurry, but it is worth knowing. Inventory on Christmas Eve is another variable. The popular holiday sets — the ones everyone sees on TikTok and Instagram — are typically sold out by December 22nd at most locations. By Christmas Eve morning, the shelves are picked over. What remains is usually the lower-tier bundles and the seasonal singles that didn't move. If you're shopping for someone who has specific preferences, you're better off going December 23rd evening or finding the item at a competitor. Ulta's holiday inventory allocation is regional, and some markets simply get fewer units than others. There's no way to know your store's allocation without walking in or calling ahead. For those who want to minimize the stress, here's the practical sequence that works: check your store's posted hours the day before, go between 10 AM and 1 PM on Christmas Eve if the store is open, do any returns or exchanges first, then do your shopping. Avoid the 3 PM to close window unless you know exactly what you want and your store stays open late. The lines at the register double in that final stretch, and the beauty advisors who normally help you swatch and match shades start rounding up supplies instead of assisting customers.
Get the Full Details

One more thing that nobody talks about: the Ulta app's store-hour feature sometimes shows outdated information on December 24th. I noticed this pattern in 2021 and 2023. The app would pull the regular schedule until mid-afternoon on Christmas Eve, then update. If you're relying on the app to tell you whether a store is open, cross-reference with the website version or call the store directly. A three-minute phone call saves you a wasted drive. The bottom line is that Christmas Eve at Ulta is manageable if you treat it like any other rushed retail trip: verify hours, prioritize your must-haves, handle administrative tasks first, and don't expect the full-service experience you'd get on a regular Saturday. The magic isn't in the hours. It's in showing up prepared.