Working Through Puzzle Clues That Actually Stump You

The other day I was cleaning out a box of old newspaper clippings and found a dog-eared Sunday crossword from around 2008. One clue caught me off guard, not because it was hard, but because it was the kind of puzzle trick that makes you second-guess your entire solving strategy. The clue read "That's my aim" and the answer was NOT BAD. I stared at it for a full minute. It wasn't until I wrote in N-O-T B-A-D and confirmed the crossing letters that I realized the clue was playing on a double meaning of "aim" as both purpose and standard of quality. I want to talk about this specific clue and how understanding its mechanics changed the way I approach crosswords, which is a bit dramatic maybe, but it genuinely shifted my puzzle-solving habits. Before I figured out what was happening with "That's my aim," I would hit that clue, fill in AIM or GOAL, get it crossed wrong by three letters, and then either abandon the puzzle or force a wrong answer and keep going. Both approaches waste time and build bad habits. The key realization is that this is a double-definition clue. In cryptic and everyday crossword conventions, "that's" signals the start of the definition portion, while "my aim" provides the wordplay or alternate definition. Here, "aim" functions as both a noun meaning objective and as part of a conversational phrase meaning satisfactory. So NOT BAD works on two levels simultaneously: it is both an aim or goal and a phrase someone might use when asked how something is going.

This is the kind of clue structure that trips up people who approach crosswords purely as vocabulary tests. You are not supposed to find the most direct synonym for "aim." You are supposed to consider how the clue itself is constructed and what word fits the intersecting grid. I remember one particular Sunday puzzle where I spent twenty minutes on a single clue because I refused to accept that "not bad" could be the answer to something that literally said "aim." That puzzle had other clues like "So-so" and "Decent" nearby that should have been flashing signs, but I was locked into thinking too literally. Once I started recognizing this pattern, my solve times dropped noticeably. I would estimate it cut my average Sunday crossword time from about forty-five minutes down to thirty. That might not sound like a huge difference, but across hundreds of puzzles, it adds up. More importantly, I stopped getting frustrated and actually started enjoying the process of decoding how clues are built rather than just racing to fill boxes.

How to Approach These Types of Clues Systematically

There is a practical method you can apply whenever you encounter a clue that feels like it should be straightforward but the obvious answer does not fit the crossings. First, check whether the clue is using a double definition, where two separate meanings of a word or phrase both point to the same answer. Second, look for indicators that the clue is conversational or idiomatic rather than literal. Words like "that's," "you know," or "they say" often signal this pattern. When I run into "That's my aim" again in a fresh puzzle, I now immediately think of phrases that mean both a goal and an expression of adequacy. Not bad fits perfectly. Similarly, clues like "My goal" might lead you to think of AIM or TARGET, but if the crossing letters force a different pattern, you should consider whether the clue is redefining the word in a non-obvious way. I once solved a clue that read "Aim high" and the answer was NOT UP, which felt equally absurd until the crossings confirmed it. The workaround I developed for when I am still stuck is to write a question mark in the margin and move on. Solvers often feel guilty about skipping clues, but coming back to them after filling in easier clues usually provides the crossing letters you need. In my experience, about sixty percent of stubborn clues resolve themselves within five minutes of stepping away. The other forty percent require you to accept that the clue writer had a sense of humor you did not initially share.

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Why This Matters Beyond One Clue

Understanding clues like "That's my aim" teaches you something broader about how crossword constructors think. They are not trying to trick you randomly. There is a logic to every misdirection, and once you recognize the logic, the puzzles become more transparent. You start seeing patterns across dozens of clue types: hidden words, homophones, anagrams, reversals, and double definitions. I have noticed that people who learn this approach tend to stay with crosswords longer. The initial frustration of getting stumped fades when you realize the puzzle is not testing your knowledge of English vocabulary alone but your ability to read between the lines. That distinction matters. A clue is a conversation with the constructor, not a quiz question from a textbook. There is also a practical limitation to keep in mind. This double-definition approach does not work for every clue. Straightforward definition clues still exist and still require you to know synonyms. If a clue says "Objective," the answer is likely indeed OBJECTIVE or a synonym like GOAL or PURPOSE, not a phrase like NOT BAD. Learning to distinguish between clue types takes practice, and there is no shortcut other than solving enough puzzles to build pattern recognition.

If you want to get better at this, I recommend starting with puzzles that are slightly below your current difficulty level. The New York Times Monday through Wednesday puzzles are good starting points. The clues are less likely to employ extreme misdirection, which gives you space to experiment with different interpretations without feeling lost. As you gain confidence, you can move to Thursday and Friday puzzles where the wordplay becomes more sophisticated. There is also a common pitfall I want to flag. Some solvers become so focused on finding clever interpretations that they start overthinking simple clues. You will see this happen regularly at puzzle clubs and online forums where someone insists a clue must be a rebus or a hidden word when it is actually just a straightforward definition. Do not fall into that trap. The simplest explanation is usually the correct one unless the crossings force you to reconsider. The next time you see "That's my aim" in a puzzle, take a breath and consider that the clue writer is offering you a small joke. The answer is NOT BAD, which is both your objective and your reaction when you finally spot it. That is not just a crossword fact. It is a mindset that makes the whole hobby more enjoyable.