How The 65 Weed Connoisseur Brand Changed My Approach To Buying Cannabis
I first came across Tall Snoop Dogg Takes Over The Cannabis Industry The Rise Of The 65 Weed Connoisseur when I was looking for premium cannabis products at a dispensary in Los Angeles. The branding was everywhere. The packaging stood out on the shelf. That was back in 2019 or so, and the rest is basically history if you follow this space. Snoop's involvement in cannabis isn't new. He's been open about it since the nineties. But what happened with 65 is different. It wasn't just another celebrity endorsement deal. The branding, the product selection, the way it's positioned in dispensaries -- that's where the shift happened. The 65 label became a quality signal, not just a name on a jar. When I started working in dispensaries, I noticed something. Customers who knew what they wanted would ask for the 65 line specifically. They weren't asking about THC percentages or terpene profiles first. They were asking about the brand. That's a different kind of trust. You can't buy that kind of loyalty with a marketing budget alone.
Here's the thing most people miss about this movement. It's not just Snoop Dogg's face on packaging. The actual product quality had to match the hype or it would've fallen apart fast. I worked a shift once where a customer brought in an empty 65 pre-roll container and complained about the burn. We checked the batch, compared it to previous ones from the same supplier. Turns out there was a moisture content issue during a particular harvest window. The product team caught it within two weeks and pulled the affected batches. That's the operational side nobody talks about when they're writing about celebrity brands in cannabis. The rise of this particular market segment connects to larger trends in cannabis retail. Premiumization. Brand trust. Age demographics shifting. The 65 weed connoisseur crowd tends to be older buyers who remember pre-prohibition cannabis culture and are willing to pay more for something that feels legitimate. That's a specific demographic to target, and it's been largely untapped until recently. If you're looking to get involved with this space, whether as a buyer or someone trying to understand the market, start by actually smoking the product. Don't read reviews. The flavor profiles, the effects, the consistency across batches -- that's what matters. Compare at least three different product types from the same brand before you form an opinion. My rule of thumb was always try the flower, then the pre-rolls, then a concentrate if you want the full picture.
One practical tip that probably won't show up in any press release: check the cultivation location. 65 products have been sourced from multiple grow facilities over the years. Some regions produce better terpenes depending on the season. I learned this the hard way when a friend ordered online and got a batch that tasted completely different from what he remembered. The cannabis was real. The quality just varied by harvest location. Always look for cultivation info on the label if it's available. There's also the matter of availability. Tall Snoop Dogg Takes Over The Cannabis Industry The Rise Of The 65 Weed Connoisseur products aren't everywhere. They're concentrated in certain states with mature retail markets. If you're in a state where cannabis is still restricted or where the market is newer, you might not see this branding in local shops. That's changing slowly but it's geographic. The community around this space has grown online. Reddit threads, Discord servers, even some dedicated forums where people discuss strain reviews, product authenticity, and pricing across different regions. Joining one of those can help you stay informed without relying on marketing material. Just remember that anonymous internet reviews have their own bias problems. Cross-reference what you read with your own experience.
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For anyone entering this market as a consumer, the main advice is straightforward. Buy from licensed dispensaries. Check for testing labels. Pay attention to your own reaction to different products. The brand name gets you started but your personal tolerance and preference will determine what works for you. There's no substitute for that part. I've watched this industry change over the years and what's striking is how much the consumer base has matured. People are more informed now than they were fifteen years ago. They know what they want. They're willing to spend money on it. And brands that can't deliver quality consistently lose ground quickly, no matter how famous the face on the packaging. If you want to learn more about the broader cannabis market trends or find dispensaries carrying these products in your area, state health department websites and licensed retailer directories are usually reliable starting points. Just verify the license status before making any purchase decisions.
